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In the winter of 2015, my boyfriend went down on one knee on a white beach in the Philippines and asked me to marry him. A couple of months earlier I quit my job at a Danish jewellery brand and bought a one-way ticket to Asia.
The purpose of my journey was to find out what I wanted to do for the rest of my life. Little did I know that the proposal was about to be the start of a new and decisive chapter in my life.

Few days after saying “Yes, I do”, I started planning the wedding, and especially dreaming about my wedding dress. This is the one day in your life where you really want to stand out and be at your most beautiful and at the same look elegant and feel romantic.
Finding the perfect dress was impossible. I therefore started sketching my own dress, and while finishing the design of my dress project, I noticed the strong interest from friends and family.

The idea of Whitestory therefore came naturally by itself – I wanted to design my own wedding dresses. One year later, my first romantic and bohemian wedding dresses hung beautifully in my showroom in Oslo.


Gradually as I talked to more and more customers, maid of honours, flower girls and others, it occurred to me that there were a lot of people looking for beautiful evening dresses and evening gowns for weddings and other occasions.

In the spring of 2016 Whitestory & Friends therefore launched its first collection with evening dresses. The dresses instantly became a huge success! In 2017, we expanded to also selling short dresses, kimonos and summer clothes.

Our products can be bought through our online store or through our brand store in Oslo.

In the spring of 2017 we phased out our wedding dresses, to focus on selling dresses for all occasions.

Hilde K. Hagen

CEO, Whitestory & Friends